Whether you grow grapes, own a winery, retail business, restaurant or tourism business in Calaveras County, there are many outstanding reasons to become a member of Calaveras Winegrape Alliance. Established 1989, in the heart of the Sierra Foothills wine region of Northern California, the Calaveras Winegrape Alliance is a community of family run winery owners, vineyards owners, small businesses, tourism organizations and local wine enthusiasts. We are committed to sustainable practices that best support the land as well as the wines produced. Pre Gold Rush era, the winemaking families of the Sierra Foothills staked the first vineyards planted in California. Members of the Calaveras Winegrape Alliance are focused on the production of hand-crafted wines, made in small batches, including Spanish, Italian, Bordeaux and Rhone varietals shared in our welcoming tasting rooms. The Calaveras Winegrape Alliance is dedicated to the success of our members and develops meaningful events as well as targeted marketing programs that build long-term relationships and a sustainable business community.
Open enrollment periods are in January and July for Winery and Industry members. Please download the membership application below and return to the CWA office with payment. All memberships are subject to the discretion of the Board.
Marketing Programs: The Calaveras Winegrape Alliance staff and board is committed to marketing our unique wine region and our member businesses to a variety of wine enthusiasts and collectors regionally and nationally. Effective marketing programs provide a constant stream of exposure and information about our members to the media and the public, at large. Marketing tools include production of an annual CWA brochure with tasting room map and member directory, an interactive and digitally optimized website, distribution of monthly email marketing campaigns, social media advertising, video interview series, educational blog articles and print materials with invitations to annual events. Businesses that support the Calaveras County wine industry will find unlimited possibilities to showcase their products, services and experiences to our list of over 7500 consumers.
Promotional Programs: The smart and steady growth of our wine industry provides opportunities to enhance our annual events and invite tourists to Calaveras County businesses and tasting rooms. CWA sponsored events include: Presidents’ Wine Weekend in February, The Sierra Foothills Wine Competition and Fair Wine Pavilion in May, the CWA Vineyard Tour in June and CWA Grape Stomp and Harvest Celebration in October.
Education and Research: Members are invited to attend all educational programs. Grower and Winemaking Education Meetings are held the first Friday of each month, free of charge to active members and guests. Guest speakers include viticulturalists, plant biologists, entomologists, wine brokers and other professionals who represent the wine industry and agriculture in general. In addition, members have access to specialized tools including the Pressure Chamber for testing irrigation in the vineyards. Marketing and wine presentations workshops are offered throughout the year lead by subject matter experts in wine consumer engagement, hospitality and tourism.
Monitoring of Local Governments: As the government continues to become more involved in every level of business it is imperative to keep apprised of constantly changing regulations. The CWA in conjunction with other wine industry associations strive to stay abreast of issues that may affect personal property rights, water rights, agriculture rights, liquor licenses, and other legal challenges. The CWA provides our members with educational resources and speakers.